We used to help wellness brands grow. Now we help accounting firms navigate AI.
EFT Digital Marketing started as a growth-marketing shop for wellness and spa businesses. Along the way, we noticed something: our own clients — and their accountants — were quietly panicking about AI, with no one to turn to who understood both the technology and the realities of running a professional-services firm. So we built that.
Today we work exclusively with accounting and consulting firms in the 10–200 staff range — the “messy middle” that’s too big to ignore AI and too small to have a dedicated innovation team. Marketing is still something we do, for firms who’ve done the harder work first.
What we believe
AI is a leadership problem, not an IT problem
The firms that win won’t be the ones with the best tools. They’ll be the ones whose partners made the right calls early.
Fixed scope, fixed fee, always
We know what it’s like to bill by the hour. We don’t do it to our own clients.
Governance before growth
Adopting AI without a policy in place is how firms end up in front of a regulator. We fix the foundation first.
The messy middle deserves better
Most AI advisory is built for enterprise. We built ours for the 10–200 person firm that big consultancies ignore.