Category: Messaging & marketing
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Search is changing, and local service businesses are going to feel it.
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Yes, but not in the lazy way some people hope.
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A day spa can have a beautiful website and still lose local bookings if the Google Business Profile is weak.
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The fear around AI in spa marketing is understandable. A day spa sells calm, trust, attention, and the feeling that someone is actually paying attention…
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Some search phrases look basic until you remember what the person typing them is actually trying to do.
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If you run an independent spa, AI probably feels like one of those topics that is either massively overhyped or quietly becoming unavoidable. Both…